A new way to start
an immersive experience
On different touchpoints (tv copy, stickers on packs, DOOH, social media), you are invited to start a Facebook Messenger conversation with Volvic’s volcano.
Volvic is the first brand to deploy massively contextualized scancodes on millions of their bottles through its 3 main markets (France 🇫🇷, Germany 🇩🇪 and United Kingdom 🇬🇧).
This was a new and huge leverage to bring people into the experience.